Spring is in the air!
Answer this business question for me please.?
There is an upcoming spring promotion, how do you merchandise your department to generate excitement for both staff and customers in order to achieve sales targets for the promotion?
Every customer that requires something you tell about the promotion.
Its marketing 101. How do you attract attention. Pretty packaging, expensive gifts, environmentally friendly gifts, food, music… Incentive to buy more, save more.
In many cases sales people rush to close when If you spent 10 extra minutes with the customer your sales would not only go up significantly but that customer will remember you for future sales. Customers want personal service, a sales person who knows what they are talking about and is prepared to go the extra yard for their customer will reap the rewards now and later on down the track.
Does your company offer products or services that might be more enticing during the springtime? Look for promotional items to give to your current clients and for your target customers.
If its that time of the year when a change of season occurs then it’s time for new merchandising techniques. To start the business planning process, its always a good idea to analyze what you have done, what’s worked, what hasn’t and, primarily, what your objectives are in merchandising for the upcoming months. This can determine what promotional items you will start to focus on
Do you seek greater engagement with your clients? Are you looking to add a personal touch to your business communication? The right promotional products compliment your mainstream advertising activity and give individual focus to a broader communication strategy. In an increasingly impersonal commercial world it’s easy to forget markets are people and the success of your company rests wholly on your relationship with clients, suppliers and fellow staff. The right promotional item gives your broader marketing strategy meaning at a personal level. By engaging corporate decision makers and providing localized and seasonal relevance for decision makers you can unlock the value of your brand
Whether your business sells seasonal products, or offers services that are useful year-round, there are ways to incorporate the summer season into your marketing plans. Make sure your summer marketing plans are consistent with your business and the message you want to send to your customers and potential customers.
Distribute Summer-Related Promotional Items
Summer months are often spent on vacation; lying on the beach, watching sporting events or just playing outside. Potential customers are out and about on vacation, at local festivals/sports events and enjoying quiet time in the park. Give your customers products they can use while they relax, such as beach towels, reusable water bottles, inflatable balls, sunscreen and visors.
Work with GTT Marketing order summer related products with your company logo prominently displayed on them. Distribute these items to customers when they shop in your store or host a contest and use promotional items as giveaways.
Give Customers Summer Tips And Advice
As a business owner, you undoubtedly communicate with your customers year-round through newsletters, online or offline, by sending them company news and sales promotions. Send a special summer newsletter to customers chock-full of tips for staying safe in the sun and events to do in the area.
Include information about sales or new products and services your business plans to offer during the summer. Ask customers to pass their newsletters along to friends and family who may find the information useful. Continue reading
Whether your business is thriving or struggling, buying holiday gifts for your staff and customers is just as important as ever. Its amazing what a Christmas gift will do for staff moral as it shows you care about what they do. On the other hand customers are looking around for the least expensive products and services and comparison shopping is at an all time high. Price competition is thriving. Since you can only cut your price to a certain point and still survive, you have to give your customers other reasons for their loyalty to your company. A thoughtful business holiday gift may be just the ticket.
Business gift giving is really an investment in your company. You can solidify the relationships you have with current staff and customers and re-establish relationships with marginal customers. You can even draw new customers into your company. All without cutting your prices.
Seasonal sales and promotions are always a great time to consider launching new promotional gifts to your established clients, new prospects and target market. You can see an increase in sales during different seasonal times, increasing sales and expanding your company’s recognition through these promotional items. If your big season is in the spring, for example, you can boost your spring sales campaign with promotional merchandise for a strong marketing venture.
The first key to success before launching your seasonal promotional items is knowing your industry trends. Does your company and industry overall see a stronger spike in interest from your customers in the spring season? Do you offer a range of products that would be particularly attractive to your customers during the springtime? If so, you can boost your spring sales campaign with promotional merchandise and capitalize on these existing industry trends.
Does your company offer products or services that might be more enticing during the springtime? Boost your spring sales campaign with promotional merchandise. Look for promotional items to give to your current clients and for your target customers. You can promote new sales or additional products and services to your established spring season favorites. Generate a buzz about your company when it matters most – during your high season – with great promotional items.
What are some smart springtime promotional items that your customers might be interested in? Anything that celebrates getting rid of the winter sludge is typically a great choice. Look for custom water bottles, Picnic sets, calendars, sporting equipment (particularly golf, if applicable to your market) and customized sports bags. These sample ideas can display your company name and give your customers and prospects a practical gift they will use again and again, reinforcing your business name and message. You can find an array of great ideas that fits your industry and boosts your spring sales campaign with promotional merchandise today.
As the cold weather rolls in, it is time to begin to think about the promotions that will best serve your business through the winter months. What items will people find handy at this time of year? Where will they be and what will they be doing?
Warm things are a great idea for people to stay toasty in winter. You can give sweet things that people need and will make them feel happy too. When someone gets a little package like this they feel cared for and treated. Clients need things like calendars and that is something that they will use too. If there is a way to become more earth friendly with the gifts that is smart too.
If you can give something inexpensive to your customer that will get used for the whole year then you are doing something right. Useful items make the best promotional advertisers for a company because they do actually get used. If you give away a lovely bright promotional umbrella or even something like a calculator it will get used and serve as an advertising reminder for people that see it.
Having too many balls in the air can be tough – but we can help you make sure that some of those balls kick goals for your business.
Yep, it’s the footie season, and whether you’re up there with Cazaly, out to bring back the Biff or dedicated to the tradition of the round ball, it’s time to capitalize on Australians’ passion for the game. Make your mark on our sports balls and start having some fun with your customers – this is the novelty that lands on their desk and takes them straight to the weekend.
And of course, there’s no need to upset any apple-carts by siding with one particular team – it’s your team that will come front and centre (though of course, there is always room for a little supporter indoctrination if you’re a true believer!)
Bring balls right into your strategy by adding clever distribution: theme your next event around footie, or organize a family day to get the kids involved. Better still, get your clients in on a tipping scheme – the perfect excuse for some weekly banter (and an incidental chat about your great new products …)
Think smart about your promotional merchandise – make it work just as hard as you do. Get in touch today.
Timing is everything. You’ve heard of an umbrella marketing campaign? Well as autumn creeps its wily way on toward winter, get in quick to snare the roof over your clients’ heads.
Branded umbrellas are one of the highest rating promotional products in terms of perceived value – no matter how many you already have, another is always welcome! Grab the opportunity for some clever marketing: a quirky quote or a cheery pic will lift your logo on a dreary day. Black is practical and popular, but will never stand out from the crowd – what colour theme represents you? The humble brolly comes in many guises: choose the slick golf umbrella for the street-smart, the handy folding version to be sure to remain on-hand day-in and day-out, or the cute kids version for added charm (besides, adults will see these from above!).
But be wary: quality matters. Clients with ruined blow-drys or a soaked new suit will not look kindly on your branded umbrella if it lets them down on the street, and the sight of mangled spokes up-ended in a rubbish bin will not reflect well on your brand.
Don’t we all aim to have people looking up to us? There’s no better guarantee of that than having your branding up top when the Heaven’s open. Get in touch today for a fun wet-weather promotion.
Your first challenge in choosing a suitable promotional product is to make it something the person you’re giving it to will want to use. But what about going one step further, and making it something you can help them use … again … and again … and again?
At its simplest, this might mean giving a valued client a desk caddy with room for personalized sticky-notes – then sending a new supply of notes whenever you have news to share or want to celebrate an event or achievement. Red and green at Christmas, or notes printed with the online link to your newest store or product.
But you can think outside the box too. Branded mugs remain one of the most popular promotional items – so why not add some personalized tea bags, or sachets of hot chocolate mix? You can cost-effectively supplement your gift over and over, keeping the basic idea new and fresh. Add some longevity to your wall or desk-top calendar by dropping in some special event stickers – they might highlight an event you’re hosting or simply be generic markers for birthdays, holidays or Fridays! Get in touch today for ideas on how to make your promotional products work – not just now and then, but now AND then.