Whether your business is thriving or struggling, buying holiday gifts for your staff and customers is just as important as ever. Its amazing what a Christmas gift will do for staff moral as it shows you care about what they do. On the other hand customers are looking around for the least expensive products and services and comparison shopping is at an all time high. Price competition is thriving. Since you can only cut your price to a certain point and still survive, you have to give your customers other reasons for their loyalty to your company. A thoughtful business holiday gift may be just the ticket.
Business gift giving is really an investment in your company. You can solidify the relationships you have with current staff and customers and re-establish relationships with marginal customers. You can even draw new customers into your company. All without cutting your prices.