Whether your business sells seasonal products, or offers services that are useful year-round, there are ways to incorporate the summer season into your marketing plans. Make sure your summer marketing plans are consistent with your business and the message you want to send to your customers and potential customers.

Distribute Summer-Related Promotional Items

Summer months are often spent on vacation; lying on the beach, watching sporting events or just playing outside. Potential customers are out and about on vacation, at local festivals/sports events and enjoying quiet time in the park. Give your customers products they can use while they relax, such as beach towels, reusable water bottles, inflatable balls, sunscreen and visors.
Work with GTT Marketing order summer related products with your company logo prominently displayed on them. Distribute these items to customers when they shop in your store or host a contest and use promotional items as giveaways.

Give Customers Summer Tips And Advice

As a business owner, you undoubtedly communicate with your customers year-round through newsletters, online or offline, by sending them company news and sales promotions. Send a special summer newsletter to customers chock-full of tips for staying safe in the sun and events to do in the area.
Include information about sales or new products and services your business plans to offer during the summer. Ask customers to pass their newsletters along to friends and family who may find the information useful.